CHI - The Art Manifestation in a World of Commerce
意大利时尚品牌普拉达（Prada）与苏富比（Sotheby）拍卖行合作进行一项成为“记忆工具”的慈善项目。同时，他们筹集资金来支持联合国教科文组织为世界各地弱势人口开展的教育项目。由于与苏富比拍卖行合作，普拉达将其新的活动奉献给了拍卖会。目录不再是静态的一系列照片，而是成为这次活动的主要特征。冠状病毒的流行在广泛的背景下尖锐地突出了时尚的意义问题。Prada称时尚是带来变革的有意义和有用的工具。”“COVID-19流感大流行以及由此导致的2020年春季的封锁，不仅影响了时尚体系的规划——使人们无法按照以前认为至关重要的方式工作——而且也引发了人们对时尚在更广泛的社会背景下的地位的质疑，”普拉达在新闻发布会上表示。The Italian fashion house Prada has teamed up with Sotheby's auction house for the charity project, "Tools of Memory". Together they will help to raise funds in support of UNESCO's educational programs for vulnerable populations around the world.As the result of the collaboration with Sotheby's, Prada has dedicated its new campaign to the auction. Instead of a static series of photos, the catalog has become the main attribute of the campaign. The coronavirus pandemic has sharply highlighted the question of the meaning of fashion in a broad context. Prada calls fashion a meaningful and useful tool for bringing about change. "The COVID-19 pandemic and resulting lockdown of Spring 2020 has not only affected the machinations of the fashion system–making it impossible to work in manners previously deemed essential–but raised questions about fashion’s place within a wider social context," Prada stated in the press release.
在拍卖会上，普拉达将展示其最新男装和女装系列的物品，以及2020年秋冬T台的面料、时装秀邀请函和装饰元素。“时尚不仅有责任反映其时代，而且有助于塑造他们，”该品牌评论道我们今天所创造的将成为明天的记忆。时尚界尤其如此。衣服是记忆的工具，它能提醒我们心情、情感和经验。”拍卖会将于10月2日至15日在网上举行。完整的目录将于九月份面世。During the auction, Prada will display items from its latest men's and women's collections, as well as fabrics, invitations to shows and decor elements from its Fall/Winter 2020 runways. "Fashion has a duty not only to reflect its times, but to help shape them," the brand commented. "What we create today becomes a memory for tomorrow. That is especially true in fashion. Clothes are mnemonic devices – they remind us of mood, of emotion and of experience." The auction will take place online, from October 2nd till the 15th. The full catalogue will be available in September.By Arina Yakupova for CHI
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